Nordin Batik & Craft Sdn Bhd

Nordin Batik & Craft Sdn. Bhd. is one of the largest batik entrepreneurs in Malaysia and has been established since 1970s. The owner, Tuan Hj. Nordin bin Mahmood has 49 years of experience in designing and produce large number of batik in the market. The other competitors have less experience and exposure in batik industries rather than Nordin Batik & Craft Sdn, Bhd. A good entrepreneur and producer should have some good characteristic such as production process design which is the company can easily obtain the products’ prices. The company also manages to set different price for different customers during promotions or type of sales.

Nordin Batik also located at a very strategic location which can easily reach by visitors and customers from local and international. The company also provide facilities like accommodation and transportation for visitors so that easier for them to shop. The most important strategy to attract customers is Nordin Batik sells all items that customers favor under one roof like clothes, shirts, kaften, scarves and handicraft center. Other than that, Nordin Batik has exclusive design and the motives designed are the market trend which is flora and abstract motives.